April Fools Brings Good News – New PV Aired

April Fools!

First off, we hope you all enjoyed our April Fool’s joke. It was just a last-minute idea and bad photoshop I slapped together last night. Yes, that isn’t even A~chan in the photo, but Tiffany from Girls’ Generation/SNSD (amazing how similar they look from the nose down, yes?).  I did plan on releasing a “Kashiyuka version” as well, matching with the SNSD trend on using Yoona’s photo, but that got scrapped. I’m glad most of you guys didn’t take it seriously, but it’s definitely an idea I’d like to entertain you all with, if Perfume plans on releasing a commercial-grade fragrance to be purchased at department stores. To those who looked forward to it being true, I apologize as it won’t (for now).

Other Perfume-related April Fool’s jokes that have surfaced include a Perfume Music Festival that “took place” today and the return of Aprils, a parody troupe that once parodied Perfume.

However, today did not only bring jokes, but real news. Their newly announced track Fushizen na Girl will have its first full airing on Perfume LOCKS! radio today at 11:05 PM and their PV will air on M-ON! by midnight. Stay tuned, as we will update this post with the results as they arrive!

[Edit2] Tokuma Japan only uploaded the partial PV as I’m pretty sure the full will be included in the LE edition, but here it is. M-ON! did air the full PV which you can download here.

Watch the PV on YouTube.

[Update 2] New Single 「Natural ni Koishite」 Confirmed

Looks like Perfume will be going back to basics with their newest single, slated for a 4/14 release. It has confirmed to be entitled 「ナチュラルに恋して」 or Natural ni Koishite, which is a new CM song for NATURAL BEAUTY BASIC. The CM will go on-air 3/10, so keep your eye’s peeled!

What do you guys think about this fresh, non-techno look?

[Edit] Before it gets deleted, check out a preview of the CM on YouTube with A~chan‘s version and Nocchi‘s version.

All the CMs have been released, and just in case you haven’t seen any of them, you can view them right on NATURAL BEAUTY BASIC‘s website. It contains each of the girls individual shots and one together all in one video! What do you guys think?

[Edit 2] Download a 95 sec. preview here.