Japanese promotion for Cars 2 is revving up as the film gets its Japanese release and Perfume are front and center with spots at the premiere and various television work in its anticipation. The girls were focal points at a traditionally theme premiere and are also a part of the further promotions by hosting their own series of 15 second spots discussing the film in addition to being the first thing seen when visiting the Japanese site.

The promotions have seen a renewed interest in the nearly four-year-old song “Polyrhythm” as well, with the girls performing it on various music programs in recent weeks. Also on television, Perfume appeared on the popular variety show Himitsu no Arashi-chan!, hosted by popular boy band Arashi in an episode where Perfume spent the day with Jun Matsumoto and Masaki Aiba picking strawberries, getting frozen in a mountain simulator, being scared witless in a haunted house, enjoying ice cream and carousels, and having a peaceful dinner interrupted by a dancing bowl of ramen (who was quite adept to “Chocolate Disco” and “A-Ra-Shi”).

The adventure was a great example of what makes Perfume such an appealing group, and why being a Perfume fan doesn’t stop at being a fan of their music. Even if you aren’t able to fully understand the content, the girls’ charm and wit make it very easy to enjoy. It’s a good time to be a Perfume fan; the girls are highly visible and making various appearances around television. Hopefully with the high visibility can lead to some positive news regarding their music soon.

On the heels of “Laser Beam” and “Kasuka na Kaori,” Perfume will be the feature of a third Kirin ad to promote their Chu-hi line beginning July 13th in Japan. The ad will feature a brand new song “Glitter.” Kirin will use “Glitter” to promote their limited edition Golden Pineapple flavor in their Hyoketsu Sparkling line.

A 15 sec clip is available courtesy of perfumblr. The song has no official release information set at this point, but stay tuned for information regarding its release. In the meantime, you can share your thoughts on the song, ad, and new outfit set here.

While Perfume are no strangers to having prominent figures as well known fans to their music, Pixar chief creative officer John Lasseter may now be their most famous fan in the world. On the recent episode of Perfume LOCKS (with thanks to hardly_timely), the girls discussed their time in Los Angeles and the lunch they had with Mr. Lasseter.

According to them, Lasseter was excited about his opportunity to have lunch with the girls that his rate of questions prevented them from be able to properly eat their lunch. He even went so far as to surprise them by noting Perfume’s Hiroshima singles “Omajinai Perori” and “Kareshi Boshuuchuu.” This passion from Lasseter is just one side as he himself has not been shy in expressing his love for Perfume, saying when he first heard “Polyrhythm” it was like “falling in love.”

Also, a new “Special Video Clip” for “Kasuka na Kaori” will air July 7 on MUSIC ON! TV that will appear to alter the images in the video. The original PV for “Kasuka na Kaori” has been divisive amongst fans for its use of photo snapshots to capture the song’s tone. The new version will seemingly dismiss the heavy photo cropping that left much of screen black and empty by pulling the images into the original aspect ratios. Feel free to discuss it here.

This Monday, from 5:25-8:00 a.m. in Japan, TV Tokyo will air a special movie that will chronicle Perfume at the Cars 2 World Premiere in Los Angeles. Whether it’s just the red carpet premiere or a documentary, well, I guess we’ll find out. Feel free to discuss it here.

The English site mirrors the Japanese site, and will hopefully provide English speaking fans, in addition to other international fans with up to the minute news involving Perfume.

Elsewhere, beginning June 29th, “Kasuka na Kaori” will be involved in a new advertising campaign with Kirin to help sell their low alcohol and low calorie chu-hi drink (you must be 21, or your country’s legal drinking age to visit the link). It will be the third ad campaign with Kirin, which had previously used “Laser Beam” for its chu-hi promotion.

Below is the 15 second commercial that will launch on June 29th.

For the past few months the announcement of Perfume’s Polyrhythm to be a featured track in Disney Pixar’s Cars 2 score sent shockwaves through the J-pop industry and especially us fans. Although a seemingly common announcement, the major difference here comes with the fact that Polyrhythm, which set the stage for Perfume’s rise to stardom, is to be featured not just in the Japanese version, but it is considered to be an official track that would be played in all versions of the movie worldwide. It is an honor for Perfume’s music to be featured in an actual Hollywood movie!

5 years after the first movie, the setting Cars 2 takes its characters around the globe to participate in the first World Grand Prix. As one of the main settings takes place in Japan, Polyrhythm was chosen to be featured during a Tokyo club scene. More details about the soundtrack selection can be found in this video. The director, John Lasseter talks about Perfume around @ 1:05.

On Friday, we received a last-minute surprise announcement of the girls attendance of the Cars 2 Hollywood premiere on Saturday June 18 at the El Capitain Theatre. Those lucky enough to be within the area got a rare chance at seeing our favorite girls! Of course, many media outlets were there to cover the event as well. In particular, a stream was provided by X17 for fans around the world who could not make it to the premiere in time.

A recording of the Perfume-focused part of the stream can be found below:

Further media coverage as well as fancams can be found through various videos. Here’s a playlist of many of them:

Overall the girls seemed very excited to be in LA, meeting Hollywood celebrities, overwhelmed to be at the premiere, and of course they were grateful to see American/overseas fans come down to the premiere to give their support and love. In an interview Nocchi stated that they’d love to come back to Los Angeles to do a LIVE show, so perhaps more overseas performances, or even a world tour, may be in store for the future. As for now, I was able to be at the red carpet event after driving 5 hours down the same morning, as well as take many wonderful fan photos alongside my fellow Perfume fans, many hailing from Perfume City as well! Check out some photos below!